Sun, the highest tablide in Britain, introduces a new subscription service-that has been deported “Sun Club”-at a price of 1.99 pounds per month.
After its launch on Tuesday, it will impose fees on the selected stellar columns, including those written by Jeremy Clarson, as well as popular features such as Age’s Aunt Dear Deidre and exclusive investigations.
This step represents the publisher’s return to the paid content strategy after a decade after the abolition of its previous wall in December 2015, when it was considered that he had sharply lowering the digital sun. This time, partial Paywall aims to take advantage of the content on request by hosting exclusive videos, as well as contributions from the other prominent columns book such as Rod Liddele, Grous Women’s Jane Moore and political editor Harry Cole.
The new Sun Club membership also provides access to long-term deals, such as promoting “9.50 pounds holidays”-so that it is now limited to print buyers and application subscribers. Editor -in -chief Victoria Newton said: “The sun has always shown more than one paper.
The decision follows similar moves by competing publishers, such as the Daily Mail, which provided its paid internet service – mail+ – starting the amount of 4.99 pounds per month in early 2024. With an increase in the decline pressure on the revenues of publications and the uncertainty in the advertising markets, the Sun hope that the targeted paid content will help create a new digital income source while preserving the main readers.
Previously, The Sun was a pioneer in the full Paywall in August 2013, where she benefited from the most prominent football football in the Premier League to enhance absorption. However, although about 200,000 paid subscribers attracted, the post abandoned the model in favor of reaching a wider free audience in a competition from competitors such as Mailonline. The re -submitting subscriptions indicates re -calibration, which confirms the ongoing challenges facing British newspapers in the search for sustainable business models.
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