Asda faces staff backlash after scrapping 10,000 manager bonuses

Asda Reports Sales Slowdown Despite Loyalty Scheme Success

Asda confirmed that more than 10,000 of its managers will not receive their annual rewards this year, following a disturbing segment of performance in the supermarket once.

The payment of payment comes amid the worst Christmas sales in ASDA in a decade, and a market sliding from 13.7 percent to 12.6 percent, which led to pressure on the driving team to reflect the wealth of retail stores.

The additions system, shortly before ASDA deployed the publication of the financial results last year, will publish the morale of the employee. One of the former former employees warned that the setback would prove destroyed, saying: “The morale will be a bottom. Even now (Leiton) will not be able to receive it from this.

Alan Lighton, who returned as an executive in late last year after more than two decades, is due to the transformation of ASDA into a retail force in the 1990s. He pledged to restore what he calls “Asda DNA”. However, modern figures reflect the size of the next challenge: industry data from Kantar reveals a 5.2 percent sales of 5.2 percent in 12 weeks to January 28.

Lymenton has already taken steps to reduce public expenditures, including restructuring the major teams that led to the departure of 13 regional managers in February. This decision is followed late last year to make hundreds of employees of the main office plus, which prompted a condemnation from the GMB Federation on how to handle job reduction.

Critics argue that removing bonuses, while providing costs for the transformation strategy that focuses on prices, will only do little confidence among employees at a time when half of them say they only believe in the direction of ASDA. The supermarket is still looking for the permanent CEO after Roger Burnley's sudden exit in August 2021.

ASDA has been severely scrutinized since its acquisition of 2021 by The Issa Brothers and TDR Capital. As soon as the Jawhara was in the British supermarket crown, it suffered from frequent relapse, which prompted Lord Rose – who stepped as chairman of the board of directors last November – to nominate its “embarrassing” performance. Leiton has warned that this transformation may take five years, and it is a prediction that the industry analysts say is realistic given the current state of the company and impending cost pressures such as the extensive responsibility recycling tax, national insurance changes and national living wages.

In addition to cutting bonuses and restructuring teams, ASDA may be initiated in additional acquisitions. Leighton hinted that it is open to deals that “create more shareholders' value” by offering a new scale or capabilities. However, any new investments are likely to face fierce audit, given the risks associated with the integration of additional companies and the immediate priority of the stability of the supermarket.

ASDA spokeswoman refused to comment on canceling the rewards. Nevertheless, this step emphasizes the difficult balance between cost management and the maintenance of employee motives as the supermarket is fighting to restore the land in an increasingly competition market.


Jimmy Young

Jimmy is a major business correspondent, as he brings more than a decade of experience in the commercial reports of small and medium -sized companies in the United Kingdom. Jimmy holds a certificate in business administration and regularly participates in industrial conferences and workshops. When not reporting the latest business developments, Jimmy is excited to direct journalists and new businessmen to inspire the next generation of business leaders.

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