Category: advertising
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Advertising platform Innovid sold at 94% premium
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Three years after its launch, technology company Innovid Corp. (NYSE: CTV) announced a merger that would return it to a privately held company. The merger with Flashtalking, owned by Mediaocean, is being conducted at a price of US$3.15 per Innovid share, representing a valuation of US$525 million for Innovid (enterprise…
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Google accused of exploiting advertising dominance to overcharge publishers
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The UK Competition and Markets Authority has accused Google of abusing its dominance in the online advertising market, by overcharging publishers and stifling competition. The Competition and Markets Authority issued a statement of objections to the tech giant on Friday, following an investigation that suggested Google’s actions may be unlawful.…
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Amazon’s Profits Surge in Q1 2024, Driven by AI and Advertising Sales
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Amazon continues its impressive streak of earnings reports, revealing elevated profits for the first quarter of 2024, supported by strong performance in artificial intelligence and ad sales. The e-commerce giant reported a remarkable total revenue of $143.3 billion in the first three months of the year, representing a 13% increase…