Category: Aviva

  • Aviva agrees £3.7bn deal to acquire Direct Line, forming a UK motor insurance powerhouse

    Aviva has entered into a definitive agreement to acquire Direct Line for £3.7bn, creating one of Britain’s largest motor insurers. The FTSE 100 insurer will pay 275 pence per share for the FTSE 250 company, representing a 73.3 per cent premium to Direct Line’s share price before the talks emerged…

  • Direct Line Rejects £3.3 Billion Takeover Offer From Aviva

    Breadcrumb links BMN Business Direct Line Insurance Group Plc has rejected a £3.3 billion ($4.2 billion) takeover bid from Aviva Plc, rejecting a second suitor this year. Article writer: Bloomberg News Ek Henning, Dinesh Nair, and Jan-Henrik Forster Posted on November 27, 2024 • 2 min read You can save…