Category: opportunityheres
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A Beyoncé song gave Levi’s a golden opportunity—here’s how the CEO made it a campaign
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As the new CEO — and first woman — of iconic denim brand Levi Strauss & Co., she received word that music legend Beyoncé would name-check her company in the title of a song from her latest album, Cowboy Carter. In contrast, Levi’s launched a “REIIMAGINE” campaign with Beyoncé herself,…