Arm Commercial Commercial, Channel 4, revealed an exclusive competition for the UK approved companies (B Corps “), where five winners provided the opportunity to participate in 600,000 pounds from the time of free advertising.
Partnership with B Lab UK-not to profit behind the B uk b corp movement-Channel 4 seeks to display companies that meet strict social and environmental standards and place them as a force for good in the market.
The competition, called Channel 4, is proudly supports B Corp: that the use of business as a power for good aims to increase public awareness of what it really means to be B Corp with challenging any wrong concepts about sustainable commercial practices. Each winner will get 120,000 pounds of trade time on the main channel of channel 4, which reaches about 32 million people per month, allowing them to attract new fans. In addition, the initiative supports the procedure 5 of the AD Net Zero action by taking advantage of ads to enhance the change of positive consumer behavior.
Channel 4 has long dealt with climate and environmental issues through its programs. It now aims to expand its focus to its efforts outside the screen, and to encourage the advertising industry to actively support sustainable practices. The objectives of the broadcaster at the company level, which have been verified by the Science -based objective initiative (SBTI), is committed to reducing 90 % in range 1, 2 and 3 by 2050.
Ewan Douglas, head of sales and business development countries at Channel 4, said: “Channel 4 is famous for addressing climate and sustainability issues in its programs to advance national talks and inspire change.” “We want to take this step forward by turning our attention to the effect of ads and rewarding those who adhere to sustainable practices. We will encourage all eligible companies to apply.”
“This is an exciting opportunity to enable the B.C. in all parts of the United Kingdom to reach new fans. As one of the fastest B Corp societies in the world, the UK Corps in all sectors and sizes prove that companies can be a power for good. The fourth channel mission of the tournament is compatible with voices unknown perfectly with our own goals,” added Ross Holly, Director of Communications and Marketing at B Lab UK.
How to apply
Competition applications are now open, with full eligibility standards available on Channel 4 sales: https://www.chaanel4sales.com/bushing-mood/bcorp
All applicants should maintain the approved B Corp mode, which indicates high social and environmental performance, transparency, and accountability. This last step by Channel 4 to enhance sustainable ads confirms the broadcaster's commitment to progress in social and environmental agendas on the screen and abroad.
The post Channel 4 sales launches competition to champion sustainable B Corps first appeared on Investorempires.com.