London-based Strectibrew has successfully closed the latest Crowdcube fundraising tour, with 1,575,390 pounds-more than three times its original goal of 500,000 pounds.
The company was established by Mark Wong, the company redefines the alcohol -free drinking through the technology of the social mixing of patents, which naturally enhances relaxation while providing an authentic beer experience.
The financing round, whose value is estimated at 12 million pounds before money, attracted 1,204 investors, including high -level supporters such as Fraser Thompson, founder of Chapel Down, former global brand director of Heinkn, and Jacobo de Funzo, founder of Remio Gilato. With this investment, the company plans to accelerate strategic growth, expand retail partnerships and pay more innovation.
In January 2025, Jaf witnessed standard sales for Qustumn, which reflects the increasing demand for high -quality alternatives free of alcohol. The company produced more than 500,000 pounds of sales for this month, doubled nearly the numbers of the previous year, and recorded the first week of revenue from six numbers in early January. Over the past 12 months, Steptibrew has sold more than a million boxes, with a beer now sold every 15 seconds via its website. The brand had grown greatly, as 18 million people were involved during the dry month of January alone, and its dominance in the category of alcohol -free was clear because it acquired a month. Trends Google also showed a 200 % increase in the search for impossible between late December and mid -January.
The alcohol -free market continues to prosper, as the sector is expected to exceed alcoholic drinks by 2026, according to Estnista. Consumer habits change rapidly, with 32 % of Britons who reduce alcohol in the past year, Mintel said. Research has shown that 51 % of drinking is absent primarily from the “noise” of alcohol – an experiment that is treated directly through functional beer. Modern consumer polls reveal that 70.6 % of customers report their feeling of relaxation, while 87.7 % have reduced alcohol consumption since uncomfortable discovery.
Mark Wong's journey was to create a deep character. After developed a passion for beer and wine at an early age, it became one of the highest levels of French scientists at the age of eighteen. However, in 2019, a serious healthy diagnosis forced him to completely abandon alcohol. With frustration of the lack of alternatives free of alcohol, Wong on Kissa Yojoki, a Japanese text of 1211 m showing the details of the benefits of relaxation for natural herbs. Inspired by this discovery, he in partnership with Dr. Paul Chazot at Durham University to develop a social mix, a revolutionary formula that combines ancient wisdom and modern science. The result was a completely new category of functional drinking-alcohol-free beer designed not only for good taste, but to help consumers relax normally.
Squarnibrew's success comes despite his rejection of Dragons' Den in 2022, just six months after its launch. Dragons raised concerns about pricing, market penetration, and early stage revenues, with a time when it sits only 10,000 pounds. However, since then, the company has challenged expectations, as it achieved an annual growth rate of 299 % between 2021 and 2024. After its rejection, Qusturnibrew turned to Crowdcube, which collected 750,000 pounds in 2022-its original goal exceeded 400, 000 pounds in just 10 minutes of launch. Today, this investment of 45,000 pounds, which Dragons decreased will be more than a million pounds.
Thinking about the company's growth, Wong sees the Den Dragons experience as a shift point. Although the offer did not believe in their financing, it made an invaluable validation that there is a real demand for a third option that goes beyond drinking and not drinking. The following appearance response was overwhelming, which proves that consumers wanted more than just alcohol-free beer-they wanted an alternative to provide the complete drinking experience, without alcohol. Three years later, Squarnibrew has created itself as a leading brand in the UK alcohol -free beer, with constant growth throughout the year and an expanded consumer base.
Looking at the future, Steptibrew focuses on scaling production to reduce costs and boost savings for customers, while expanding retailers and trade to improve access. The company is also enhancing the home drinking experience at home, which makes enjoying a week -free weekly week. Wong sees that the next stage of the Squarnibrew trip is a transition from a stage that relies on research to a more general presence, ensuring that the brand meets consumers in their location.
When talking about the future, Wong is still optimistic, saying: “We move from a search stage to a more general stage, we meet consumers in their place of existence. The alcohol -free market in its rapid growth, steptibrew is in a good position to become a global pioneer in alcohol alternatives, which proves that sometimes the greatest opportunities to convert “no” to “yes” are strong.
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