Some giant retailers who now have DEI policies now feel some fatigue from their customers and investors.
TARGET (TGT) and Walmart (WMT) were among many companies that have announced modern diversity, a list that also includes Google (Google), Meta (Meta), McDonald's (MCD), Amazon (AMZN) and Jarra (TSCO).
“If companies want our dollars, it is better to be ready to do the right thing,” Derek Johnson, CEO of NAACP, said in a statement announced by the project.
The target was also mentioned as a specific goal for another group. Black Wall Street TickerThis has called for “Fast Corporate” from spending any money in the Minneapolis giant for retail in coordination with approximately 40 days of great fasting from March 5 to April 17.
“To see the companies that we have supported strongly-like McDonald's, Ford Motors, Amazon, Meta Wall Mart-Take our long-term relationship,” says the group on its position, but “the biggest insult comes from the goal.”
Walmart faced some disguise, too, from some of its investors. More than 30 shareholders who represent 266 billion dollars of assets sent a letter last month to CEO Duj McMelon, who has launched the recent Dei policy changes in the retail seller.Very frustrated“
The group said in its message: “As Wall Mart's shareholders, we are also interested in seeing our company succumbing to bullying and pressure from the DEI control groups,” the group said in its message.
The decline shows the difficult place that many companies face because they are trying to move in new legal threats surrounding Dei from courts and conservative activists and the Trump administration that encourages DEI reviews across American companies.
Retail traders face a particular challenge because many Americans depend on their products or visit their stores – and they often find themselves in the political spotlight for several reasons.
For example, there is a separate online call to Americans to spend anything in Walmart, Target, Amazon and major food chains like McDonald's on Friday 28 February.
John SchwarsA resident of New York City and founder of the Popular Al Qaeda Organization People's UnionHe called for the first time for this “economic blackout” in Instagram The video that gained more than 8 million views.
Schwarrs said he wanted to end the alleged disturbances to avoid prices and avoid taxes by major companies.
“If you have to go out and shop that day, move to a local company, a small owned by a local store. But if you can, do not go out and spend ten cents on that day.”
Walmart Cfo recently told Yahoo Finance that it aims to maintain low prices under the pressure of customs tariffs, but the company did not respond to comment about the boycott call.
Schwartz said his message, which defends the price reduction, was mixed with Dei.
“I support that, but I am not connected to Dei,” said Shawarz.
DEI's provinces, however, may have a foot effect. One of the retail analysts, Joe Feldman of the Telsey Consulting Group, said he suspected that shoppers are watching these calls based on a look at modern data – although he could not be 100 % sure.
“Is it more than that? Perhaps,” he said. “But I think this is a major engine.”
During the week of February 3, the Walmart Foot Traffic decreased by 2.9 % on an annual basis, and the targeted traffic fell to 8.6 %, according to Plaace.AI. Meanwhile, Costco – the retail seller who confirmed his support for Dei policies and included him in this way in the “Black Consumer” in NAACP – by 5.7 % on an annual basis.
The next week of February 10, it also showed a general decrease throughout the year for Walmart and Target, as traffic fell on foot by 1.4 % and 3.9 %.
Costco showed 4.6 % increase.
“You can see that it has been dropped like a rock based on Placeer.ai's data,” said Feldman.
In February, the Head of Analytical Research at Placer.AI referred to “decreased spending after the holiday, decreased consumer confidence, weather, and other macroeconomic conditions.”
Feldman added that the stormy weather, like the cold fronts that hit the Middle West, South, and Northeast, or California forest fires, would cause a shorter decrease in traffic.
The goal refused to comment on the reason.
The target logo is displayed near the entrance to the store in Austin, Texas. (Photo by Brandon Bell/Getty Emima) ·Brandon Bell via Getty Images
It is not strange that political debate. It faced a violent reaction two years ago after promoting the month of Pride, where the CEO of Target Brian Cornell said that the company's employees at the store faced “aggressive threats and actions” despite the goods of the PRIDE, although the products were in their stores for more than a decade.
that it Website It still highlights diversity by promoting “Buy black“The option, even during the month of black history.
Among those who expressed their disappointment in Target's DEI's Dei's changes, Ann and Lucy Diton, the daughters of one of the company's founders, Bruce Dayton.
they Published messages In the Financial Times and Los Angeles Times, saying, “We are concerned about the speed of the business community for the reprisals of the current administration,” in the Financial Times and Los Angeles Times.
“It is not” illegal “for a company to create a business model based on what it believes is important moral and commercial standards,” adding that “through Cowering and Target and others undermine the same principles that made its companies success.”
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