Sorry Donald, but we are carbon neutral and proud of the fact

Oh, Donald. We should not really talk about you, but like a bad haircut, it will not disappear. You were there again, hours after you opened a suit suitable for the wind tent, screaming “drilling, baby, drilling!” To a crowd of people, to be honest, they will chant loudly if I tell them to eat gravel.

You have made it clear that you are all to cancel green policies, and to push fossil fuels as if it were the future (spoiler: they are not) and retreat from any progress that the world made towards carbon neutrality. It is concerned that some companies-which are saved by short-term costs and political uncertainty-jump on board. Recently from their sustainability obligations faster than this promise to issue your tax declarations.

via Capital commercial media groupWe have no plans to reach this sudden impulsion of climate cheese. We are neutral carbon, and we remain this way. Because we are real – if your work is serious in the future, sustainability efforts are not bad for the planet, this is bad to work.

Let's talk about the cabinet. Of course, Big Oil has never seen the back he did not like, but we see banks, airlines and manufacturers calmly retreat from their bold pure promises. They realized that going to green is a hard work and that horror – it requires an actual commitment. Now, in light of the comfortable cover of economic turmoil and political certainty, they are easily coming out.

BP has expanded the scope of emissions. EV's auto manufacturers suddenly destroy their stakes and adhere to combustion engines for a little longer. The airlines – which were only last year were on the “sustainable” fuel display – is now whispering about “the budget for economic facts”.

And why? Since one of the property full of the orange program that has turned into a politician has returned to a return, and believes that it gives them permission to retract their promises.

It is without mercy. It is short. This is exactly what we will not do.

Carbon neutrality is not a heresy – it's the future

You should deliberately blind to ignore the fact that customers, investors and employees are interested in sustainability. Consumers make options based on sustainability adoption data, and investors are preferred to compatible with ESG, employees-especially the younger generation-to work with companies that are in line with their values.

However, some companies act as if sustainability was a transient direction, such as crocodiles or low -carb meals. not so.

At Capital Business Media, we made a decision to go to the carbon neutral for more than five years, not to public relations points, but because this is the right thing to do. The survival of the neutral carbon is just a healthy sense. Not only does this help, but it also puts us on the right side of history.

Because this thing is very important – the usual change is not a “discussion”. It is not like the best way to make a cup of tea (it lasts milk, by the way, and if you do not agree, you are wrong). The flag was settled. The planet is warming, harsh weather events are more frequent, and companies have a role that play it in reducing damage.

For those companies that are now dealing with sustainability obligations such as the membership of the gym for the New Year – which they said they will do but they have been abandoned now – will cost them. And not only in the nightmares of public relations when they are called.

The regulations are tightening. Governments worldwide pushing the most striking emissions controls, and you will find companies that fail to adapt themselves in a non -favorable position. Carbon taxes, fines, and loss of support – these are all very real financial threats for those who think they can just sweep their green promises under the carpet.

Then there is a violent reaction of the consumer. People are not stupid. If a company suddenly abandons sustainability efforts, customers will notice. And they will go to another place. The brands that multiply their climatic obligations will win loyalty, while those that have declined, shame, and – often will be called.

Trump can chant “drilling, child, drilling” everything he loves. He can carry a large part of the charcoal and is called beautiful, he can claim that wind turbines cause cancer, or killing whales (yes, he said in fact these two things), and he can try to withdraw the world back to the past covered with oil.

But companies that have a set of insight, an ounce of integrity, or even the desire to stay related in the coming decades will see them through them. Sustainability is not a “wake up agenda” – it's a good job. It is here to stay.

In Capital Business Media, we are neutral and proud. We do not change the path because it is uncomfortable, and we do not allow political transformations in the short term dictating a long -term responsibility, and certainly we do not take the sermon from a man who thinks climate change is a trick that the Chinese invented.

For those who return their sustainability, here are some tips: wake up. The world is changing, and the future is green, and those who fail to adapt will be left.

Sorry, Donald. But we are not joking. And companies that want to flourish in the twenty -first century should not.

This strikes the right tone – Sharp, smart, a bit provocative, but with a strong work situation behind it. Let me know if you want any improvements!

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