Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

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Most of the commercial ads that are broadcast through this SUPER Bowl this year are going to laugh, as advertisers are betting that America can use a brief transfer.

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When the Philadephia Eagles and Kansas City Chiefs team pressed the stadium in New Orleans, it will strike an offer of ridiculous ads on Sunday. Many companies have put their ads online before the game, but some have stood up to keep a surprise element.

Humor dominates the ads that have been released so far. Four old ladies make a joyful journey with Weathertech, while Eugene fiber eyebrows fly and start after some small custody eats. The laziness has a state of Monday in a course of light of the course. The man’s tongue begins to dance to celebrate the cold foam of the coffee companion in Nestle. The British singer becomes actual, sad because he cannot carry the mountain dew with his finances.

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The actor Glenn Powell takes over Goldlox for RAM trucks, while the comedian Nate Paraguzi reproduces himself and rented the opera singer because he provided a lot of money using Dordish. Shaboozey takes a great picnic across New Orleans for the professionals, while the “fast and angry” franchise stars take a slow journey in a convertible car so that they can enjoy Hägen-Dazs.

This was a complex Super Paul for advertisers.

Calkins said that most of the ads were under development during the American presidential election race last fall, so avoiding controversy was more priority than usual. He said that the final crop of commercial ads is characterized by a lot of simple humor and nostalgia and a few creative risks. But even this approach can bring in reverse results.

This is the challenge this year. “Everyone wants to be safe, but you also want to be interesting.” “The safe advertisement is not the advertisement you notice or remember.”

The advertisers cannot not notice. Some 80 -year -old advertising sites cost about $ 8 million for 30 seconds this year.

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Here are some of the topics of Super Bowl for this year:

Intimate nostalgia

Budweiser Clydesdales returns to the Super Bowl advertisement, including the dowry that wants to join the delivery team. Meg Ryan and Billy Crystal returns to their famous scene from 1989, “When she met Harry Sally”, except this time Sally expresses her enthusiasm for UNINES Hilman.

MUPPTS is looking for accommodations with Booking.com, while the InstaCart Advertisement is characterized by a look of familiar amulet like MR. Clean, Jolly Green Giant and Pillsbury Doughboy. Disney asks what the world will be without the iconic characters he possesses, such as “Frozen”, Bart Simpson and Marvel Superheroes.

Advertisers tend to nostalgia for the past more than they are used to in the Super Bowl ads, according to Kimberly Witler, Professor of Marketing at Darden Business College at Virginia University. She said that gestures to the past can expand the attractiveness of advertising to different generations and linking products with positive cultural moments.

Celebrities

Celebrity mode together in unexpected groups can expand the attractiveness of a commercial advertisement. In their SUPER Bowl advertisement for Michelp, Catherine O’Hara and Willem Dafoe are Champs PickleBall. Football star David Beckham and actor Matt Damon from the long -lost twins who have been connected to Stella Artoa. The famous chef Gordon Ramsay and the comedian Beit Davidson are cooperating in the Hexclad commercial advertisement, while post Malone, Shane Gillis and Peyton Manning have a party with Bud Light. A large number of celebrities, including Matthew McConaughey, Marsha Stewart, Greta Gerwig and Charlie XCX, appear in an Uber eating ad.

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Linley Show, Associate Professor of Marketing at Karlson Management College at the University of Minnesota, said celebrity approvals can make people speak, “said Linley Show, Associate Professor of Marketing at the Carlson College of Management at the University of Minnesota. But with dozens of brands you use, there is a risk of decreasing returns.

Shaw said that celebrities can also get a lot of attention so that the viewers do not remember the brand they announce.

She said, “There is an act of budget in terms of the presence of celebrities in advertisements.”

Dangerous moments

Not everything is fun and games in Super Bowl this year. Novartis Medicines urge women to obtain early detection of breast cancer. Dove warns of criticizing half of the girls who leaves sports for the type of body. Hims & Hers, a remote company, talks about the obesity epidemic in America. The Foundation to Combat the Entity of Semitism, which was founded by the Chairman and CEO of New England Patriots, Robert Kraft, has a flagrant advertisement that includes Snoop Dog and Tom Brady saying what they hate about each other.

Shaw said she expects more ads promoting this unified message. But for the largest part, advertisers went with humor.

She said, “We have just passed an election year and there is a lot of discussion about the division.” “People may want to see some units, everyone meets as a country.”

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Artificial intelligence arrival

Many Super Bowl ads make AI as a colleague. Chris Pratt, Chris Hemsworth and Chris Jenner are cooperating with an advertisement to wear smart dead glasses, which use artificial intelligence to answer questions about what their wearer sees. Actor Walton Jojins chases Goddey Aero, who uses artificial intelligence to help build websites and social content. Google’s “50 Stories” campaign will show viewers of a small company of their condition that uses the Gueini Ai assistant from Google. But Cirkul, a trademark of the water bottle, enjoys artificial intelligence, which accidentally shows the comedian Adam Devin asking 100,000 bottles using the artificial intelligence assistant on his phone.

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